HMV Twitter fail offers lessons in corporate communications

This story, about the demise of one of the UK's most iconic high street shopping brands is a perfect example of what can go wrong with a brand on social media. Brand reputation is increasingly becoming such an important strand of the customer service/relations part of any business in this day and age of the online presence. It's incredibly important to protect your business reputation and you should consider expert advice on how to do this on the social media platforms like Twitter, Facebook, FourSquare and Yelp,as well as consumer forums such as Hello Peter and Complaint's Board.

HMV Twitter fail offers lessons in corporate comms | Opinion | Marketing Week

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